22 Feb

Marketing Advisor Jobs Vacancy in Ara Institute Canterbury

Marketing Advisor
Ara Institute Canterbury
22 Feb, 2018 30+ days ago

Ara Institute Canterbury urgently required following position for Marketing Advisor. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.

Marketing Advisor Jobs Vacancy in Ara Institute Canterbury Jobs Details:

Successful students; Value for employers; Effective staff.

Trust - Kia pono; Connect - Kia Tuhono; Inspire - Kia Hihiri

Ara Institute of Canterbury’s Marketing Services has responsibility for marketing, public relations, sponsorship, internal and
external communications and profiling Ara to future prospective students, their influencers and surrounding communities. In a
constantly changing business environment, the Marketing Team is challenged to ensure Ara remains competitive with innovative
multi-channel campaigns and effective stakeholder communications and events.

The Marketing Advisor is responsible for the development, project management and implementation of strategic, targeted
marketing campaigns and solutions to profile, promote and recruit to specific Ara areas of need as directed by the Marketing
Advisors Manager. In doing this the Marketing Advisor will be allocated a specific product portfolio to market and manage, which
will involve a high degree of autonomy, project management, consultation and collaboration with internal stakeholders. The
Marketing Advisor will be expected to develop effective multi-channel marketing activities applicable to specific target markets
and aligned to organisational priorities. This position sits within a team of marketing advisors carrying out a similar role for
different Ara product portfolios.

As part of the marketing services department function, this position plays a contributing role to the organisation’s reputation as a
leader of applied tertiary education and integral to Canterbury’s future.

REPORTING STRUCTURE - Manager - Marketing Advisors


Communications Manager -
Creative Studio

& Events Marketing

Manager Advisors

Advisory team

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Internal External

  • Ara Marketing Leadership Team  Ara students & graduates
  • Ara Marketing Services  Suppliers
  • Ara Staff – academic and allied
This person requires a high level of proficiency in innovative multi-channel marketing capabilities with a strong ability to interpret
and understand market and end-user requirements to attract enrolment enquiries and applications. Demonstrating integrity and
professionalism in all interactions with a strong focus on solutions and outcomes, the successful applicant will understand the
importance and intricacies of creating targeted marketing solutions to appeal and engage to specific market groups. With a
positive and flexible attitude, this person will enjoy working as part of a proactive and dynamic team to achieve and exceed
expectations. With a strong emphasis on customer service, a “can and will do” attitude, this person will value the contribut ions
of others and demonstrate a strong commitment to delivering on Ara Institute of Canterbury’s vision and values.


Qualifications / Knowledge

  • Tertiary qualification in marketing or communications.

  • 2-5 years’ experience in a marketing or sales environment
  • Strong formal knowledge of Marketing techniques & strategies
  • Excellent written and oral communication skills
  • Attention to detail
  • Organisation and planning skills
  • Experience in facilitation activities
  • Demonstrated commitment to customer focus
  • Proven ability to successfully handle multiple projects and meet critical deadlines
  • Experience in working collaboratively as part of a strategic marketing team
Personal Attributes:
  • Embraces Ara values/kaupapa
  • Team player with excellent interpersonal skills and a commitment to relationship building both internally and externally
  • Positive attitude in responding to constant and rapid changes in market environment (social, economic, political and

  • Ability to view and create solutions from the end-user point of view,
  • High degree of personal integrity and professional standards
  • Friendly, fun with a “can and will do” attitude.
  • Shows initiative
  • The ability to attend to detail and accuracy as well as maintain a big picture view.
Preference will be given to candidates who also demonstrate the following knowledge, skills and experience

  • Experience working in a learning environment within an academic or training institution
  • Please note that you will be required to provide evidence of any qualification, professional membership, license or registration required for the role.
Key Focus Areas Expected outputs and outcomes include:
  • Develop, project manage and implement multi-channel  To achieve performance measurement targets as set by
marketing and promotional campaigns and collateral to the Marketing Advisors Manager, aligned to the institute
meet institute priorities in consultation with the Marketing strategic plan, priorities, vision and values.
Advisors Manager.

  • Develop and maintain excellent working relationships with  Activities successfully drive and fulfil yearly application and
key stakeholders, internal and external. enrolment targets for delegated educational product

  • Monitor and report on campaign effectiveness. portfolios.
  • Administer, monitor and reconcile allocated campaign
budgets and monthly reports.

  • Meet deadlines, tasks and priorities as set by Marketing
Advisors Manager or delegate.

  • Work collaboratively as part of the marketing services
team, committed to continuous improvement in
strategies, processes and outputs.

  • Attend and participate in external education and industry
meetings as directed by the Marketing Advisors Manager.

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The successful applicant is required to commit to the Ara staff profile which encompasses foci on students, learning and teaching,
innovation, flexibility and continual learning, research, biculturalism, internationalisation, disability awareness, environmental
awareness and sustainability, health and safety and IT literacy.

All of the information provided above is intended to describe the general nature and level of work being performed. This document
is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position and incumbent.
From time to time, the incumbent will be required to accept and carry out other relevant duties as assigned by their Manager.

The standard online application provides the Institute with a common set of information about each candidate but applicants should
not limit themselves to that form. Personal applications set out in the applicant's own style including a curriculum vitae and
particular references to the job description and personal profile are welcomed. Ara reserves the right not to appoint or to appoint
by invitation in the event the recruitment process is deemed to be unsuccessful.


1. Staff Appraisal
Ara has in place a negotiated system of staff appraisal / capability development in relation to job performance, safe work practices,
and the criteria outlined in the Ara Employee Profile.

2. Capability Development
Ara is a learning organisation where capability development is supported. Staff are asked to develop with their Manager a
professional development plan that aligns with the Organisational Capability Development Framework. Time and support is
provided to achieve the plan.

3. Ara Profile
For Ara to develop and prosper, all staff are expected to demonstrate a range of skills, knowledge and attitudes that contribute
positively to the organisation's fundamental purpose, which is to provide quality learning for students. We have an integrated
approach to defining, describing and developing a positive learning culture among staff and we align this approach at all levels to
the mission, values, goals and strategic direction of the institution.

4. Health and Safety
The Health and Safety at Work Act 2015 provides that a duty is imposed on a person under the Bill to ensure health and safety.
This requires the person to eliminate risks to health and safety so far as is reasonably practicable and; if it is not practicable to
eliminate risks to health and safety, to minimise those risks so far as is reasonably practicable. It is the employee’s responsibility
to abide by this legislation, the Health and Safety policy and to complete the online Health and Safety induction immediately after
commencing work.

Applicants for positions are asked to declare any relevant health related needs or issues on the application form provided to
People and Development with your application for appointment This information is not used for short listing but we do expect
you to discuss your needs as part of the interview process or when accepting an offer of employment where this is relevant.
Confidentiality is assured and applicants will not be differentiated on the basis of disabilities or health requirements unless these
tender applicants unable to undertake the task requirements. Employees may be required to undertake a health check where
baseline data is needed for specific positions. E.g. a hearing test for those involved in. engineering workshops.

5. Employment Terms and Conditions
Appointments are made within the terms of the Employment Relations Act 2000 (as amended) and the terms and conditions
provided either in an Individual Employment Agreement (IEA) or in terms of the TIASA Collective Employment Agreement (CEA)
which also has coverage over this position. If the staff member joins the union the current TIASA CEA will automatically apply,
otherwise the staff member will be on an IEA.

A job evaluation system is used to determine the grade and therefore the salary range for this position. It is usual to appoint at
the lower end of the appointment range specified in the position description.

6. Equal Opportunities Employer
Ara is committed to equality and diversity and makes a determined effort to develop an inclusive environment to achieve a
balanced gender representation and increase the number of Maori and other underrepresented groups on staff. We are an active
provider of opportunities for differently abled people and recognise that all staff, are not only our employees, but have multi-
faceted lives that from time to time may require flexibility from Ara to assist in meeting their other commitments.

7. Ara Sustainability Aspirations

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  • Ara will continuously evaluate and improve its environmental impact across all areas of the organisation.
  • Ara is widely acknowledged as a values led organisation, where sustainability and multiculturalism is core to its beliefs
and operating practices.

  • We support and encourage sustainability initiatives and objectives, both on and off campus, and act as a key partner in
community and iwi lead collaborations.

  • While key stakeholders, including central and local government recognise Ara as the sector leader in adding value through
sustainability, we believe compliance is the entry point and we can go further.

  • Ara is an economically sustainable organisation that is efficient, productive and anticipates market needs, adapting to
the changing economic environment in Aotearoa, New Zealand and globally.

8. Smokefree Policy
As an employer and learning provider of choice Ara promotes a positive, healthy working and learning environment and supports
the government vision of a Smokefree Aotearoa by 2025. The Smokefree policy prohibits smoking in all buildings or parts of
buildings under Ara Institute of Canterbury’s management, Ara vehicles and on Ara land holdings and perimeters including all car
parks, green spaces and external eating areas.

9. Criminal conviction history checks
While Ara is a tertiary institute delivering education and catering predominantly for adult learners there remains a duty of care to
the increasing numbers of younger students and those individuals or groups who may be defined as “vulnerable” by virtue of age,
health, welfare or special need. With an increasing focus on youth in particular and the additional pastoral care this involves Ara
Management have determined that best practice involves all staff undergoing a criminal conviction history check. As part of the
appointment process shortlisted candidates will be asked to give consent to Ara to submit a request. Offers of employment will
be subject to the results of the check. A regime of checking employees has been developed.

Ministry of Justice
As part of good practice and our duty of care, Ara Management have determined that all staff will undergo a criminal conviction
history check. This role requires a Ministry of Justice criminal conviction history check in accordance with the Criminal Records
(Clean Slate) Act 2004.

10. Records Management
All staff are expected to comply with the Records Management Policy and related Ara procedures and to create records that
accurately capture business activities, appropriately manage these records over time using line of business systems, approved
institutional repositories and designated physical and electronic storage, and follow authorised disposal processes.

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